Thursday, February 4, 2021

Research Portfolio

Primary Research


https://docs.google.com/forms/d/e/1FAIpQLSdl5_VdGhW9xTXvkP1P6onaGPSkjn2ct61AzwTXgmD22e14sA/viewform?usp=sf_link


The above questionnaire is a good example of primary research as it was a series of questions intended to gauge responses from a variety of demographics (including my decided target audience) so that I could learn what my audience thinks about not only the genre that I'm making, but also a variety of other genres so that I can consider what to do in the future. Furthermore, I've asked questions about demographics in order to discern what groups they fall into, such as age groups, genders, social groups, etc.

Secondary Research


The above presentation is a good example of secondary research as it's a presentation that, while put together by myself, includes research and information that I gathered from a variety of different sources across the internet in order to learn more about Unilever and the product that I had chosen to rebrand. It's a good example of secondary research due to the fact that I didn't personally conduct any of the research within the presentation; it's all from other sources.


The above presentation is also a good example of secondary research for many of the same reasons; it includes a lot of research that I myself did not personally conduct, but was instead done by other people. Rather than doing the research myself, I simply put together all the research into the presentation and made my opinions/points for the analysis of the advert based on the research I found.

The above research was research that I had to conduct for my Depict project before I created the short film. It involves research that I did into various other short films made for the depict project. This is a good example of secondary research as it's research done into something made by someone else, rather than something I made myself, so that I could learn more information about what I liked and what would do well in the depict format of a short film.

Quantitative Research

https://docs.google.com/forms/d/e/1FAIpQLSeQYqBJ-bR_5yL7ghM-vfYUk7q8fDzkBRNVQ2pfsTB9Y2jACA/viewform?usp=sf_link

The above is a questionnaire that I conducted not for TV & Film, but instead for one of my games development assignments regarding the opinions of people for a video game known as Garry's Mod. Similarly to the questionnaire below, I only had one quantitative question within this assignment due to the nature of it, but it still demonstrates quantitative research due to the numerical nature of the first question regarding age.


The above is a good example of quantitative research as it contains all of the quantitative data that I collected during my most recent questionnaire gauging opinions from a variety of demographics to figure out what they thought about fantasy films and my screenplay. Sadly, this questionnaire only really had one bit of quantitative data, with that being the age of my participants. However, this is still an example of quantitative data as it's recorded numerical data.

Qualitative Research


https://docs.google.com/forms/d/e/1FAIpQLSeAacwgaVHkdGdjsm4FrBsP3WcYkpS_7HydLglzjffusTjnNQ/viewform?usp=sf_link

The above is another questionnaire that I conducted for Games Development about Garry's Mod, containing different questions than the previous one. This is a good example of qualitative research due to the nature of the majority of the questions in this questionnaire being categorical in nature such as questions asking opinions of the participants as well as questions asking for gender and location.


The above is a good example of qualitative research as it has all of the data from my most recent questionnaire that was qualitative. All of the data within the above snippet from my questionnaire consists of data that involves categorical data such as gender, opinions and location which proves that this is a good example of qualitative research.

Production Research



The above is all of my pre-production paperwork that I had available (minus the less important things such as the prop and costume list which was merely a word document filled with each prop we used) for my Depict project done within my first year of TV & Film production. All of these pieces of paperwork are great examples of production research as they all consist of research done around the characteristics of the production itself - research into the production's location, the actors' consent, the risk of the production and so on. Due to all the research being directly linked to the attributes of the production itself, this research is a great example of production research.

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